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News || Sunday, 16 October 2011

Leading US Publication Christian Science Monitor Features Souktel's Emergency Aid Mobile Services

This article is an abridged version of a longer piece by Joseph Zaleski, published in the Christian Science Monitor on Sep. 9, 2011.

In her recent address before the International Food Policy Research Institute (IFPRI), Secretary of State Hillary Clinton reaffirmed the United States’ commitment to alleviate starvation in the Horn of Africa and build a more secure food supply for the future. Governmental organizations and NGOs are not the only ones supplying innovations and assistance – Secretary Clinton also noted several partnerships with private companies.

One of the US Agency for International Development’s (USAID) partners is Souktel, a mobile phone service based in the Middle East. Information and communication lines are valuable commodities in a world that is growing more connected every year. The founders recognized the potential for burgeoning mobile phone networks, and began their JobMatch service in 2006. Souktel creates databases, message surveys, and instant alerts that can be sent out and received via mobile phone. The platform tries to better connect job seekers with employers through basic Short Message Service (SMS) texting.

More recently, Souktel has applied this system to international development work. By expanding their service into northern and eastern Africa, messaging services are being used to connect mobile phone users in previously impenetrable locations with aid and relief workers. This AidLink program allows development workers to create text message surveys with real-time feedback from those most in need. It can be used, for example, to send the location of new emergency relief centers or to make sure that hungry rural populations are actually being served.

Souktel’s services are coinciding with the exponential rise of mobile phone use in the developing world. The United Nations’ International Telecommunication Union reports that there were 360 million African and 310 million Middle Eastern mobile phone subscribers in 2010. These recent numbers are up from just 87 million and 85 million respective subscribers in 2005.Another statistic shows that last year, those 360 million users represented roughly 45.2 subscribers per 100 inhabitants in Africa.Moreover, Souktel’s messaging services is a cost-effective option for these mobile users in developing countries, with individual charges around $0.07 (seven cents) per text.

Mobile communication provides exciting opportunities for international development workers and otherwise-isolated rural dwellers to connect. When seconds can mark the difference between starvation and survival, it’s encouraging to know that instantaneous information is on the way.

To read the full Christian Science Monitor article on Souktel, click here.